Me and the Push Chocolate Journey
Hi, I'm Ant and I am a chocoholic. My love for chocolate has been around since I was a kid, I still savour the delicious flavours and happiness while eating chocolate.
I started going to the gym more and needed to increase my protein intake so I could recover fully for the next session.
I tried lots of different protein bars and found them to taste very artificial, gave my jaw more of a workout than my other muscles at the gym and had artificial ingredients and sweeteners which requires a warning on the label.
I thought there must be another way.
One day I was making some chocolate from scratch while drinking a rice protein shake and noticed the shake had quite a neutral flavour.
I realised I could get my chocolate fix and my protein fix at the same time so I mixed some rice protein into the chocolate and voila! The first prototype was born!
So, at Push HQ (where I have to pull open the door to get in) I refined the recipe to always have natural ingredients and changed the ingredients and quantities to get the right taste and nutritional profile.
I debuted Push Chocolate with my lovely assistants at Food Matters Live 2017 and provided samples to people (free chocolate is an easy sell).